Events
Community Activities & Giveaways, Amazfit
One of my monthly goals at Amazfit was to host community activities to drive engagement, foster connections between users, and encourage users to explore a variety of features across our smartwatch products. These activity types included fitness challenges, community story sharing, and health data reporting.
These challenges provided selected participants with free products or service subscriptions to reward their loyalty as customers and avid fans.
Global Earth Day Event 2022, NIU Mobility
In collaboration with our franchise stores around the world, I planned and coordinated a global Earth Day event in seven cities across four continents. Local activities included trash clean-ups, community restoration projects, and educational nature treks.
I managed the project branding, partnerships, budget, localization, and promotion.
